Results-driven digital marketer with over 20 years of experience developing and implementing marketing tactics that acquire and engage customers, drive repeat purchases, and build long-term brand loyalty.
Adept at leveraging audience listening and KPIs to craft the right value proposition and messaging for each phase of the buyer journey, integrating multi-media touchpoints, and iterating and testing to improve response rates and revenue.
My work style is efficient and collaborative, with a keen eye for detail and a passion for getting into the hearts and minds of customers.
CORE SKILLS & COMPETENCIES
• Digital Marketing Strategy
• Copywriting and Editing
• Email Marketing
• Social Media
• Search Engine Optimization (SEO)
• Web Performance Analytics
• CRM (Salesforce)
• Content Management Systems (WordPress)
• Social Media
• Video Concepting and Scripts
“You can make anything by writing.”
C. S. Lewis